Engaging with the European Union – Global reach – The Food & Beverage Carton Alliance [Skip to content](#main) Search [Members area](https://extranet.fbcaglobal.com/) [ ![The Food & Beverage Carton Alliance – Essential, Renewable, Circular](https://fbcaglobal.com/build/assets/the-food-and-beverage-carton-alliance-white-BEPKyDJn.svg) ](https://fbcaglobal.com) Menu - [ Home ](https://fbcaglobal.com) - [ About us ](https://fbcaglobal.com/about-us) - [ Our focus areas ](https://fbcaglobal.com/our-focus-areas) - [ Our global reach ](https://fbcaglobal.com/our-global-reach) - [ News & resources ](https://fbcaglobal.com/news-and-resources) - [ Campaigns ](https://fbcaglobal.com/campaigns) - [ Contact ](https://fbcaglobal.com/contact) Search [Members area](https://extranet.fbcaglobal.com/) Our global reach ================ - [Global](https://fbcaglobal.com/our-global-reach/global) - [Europe](https://fbcaglobal.com/our-global-reach/europe) - [Africa and the Middle East](https://fbcaglobal.com/our-global-reach/africa-me) - [Asia and the Pacific](https://fbcaglobal.com/our-global-reach/asia) - [The Americas](https://fbcaglobal.com/our-global-reach/north-america) - [Policy files](https://fbcaglobal.com/our-global-reach/europe/policy-files#content) - [Local Footprint](https://fbcaglobal.com/our-global-reach/europe/local-footprint#content) Engaging with the European Union ================================ ![](https://fbcaglobal.com/storage/files/european-commission.png)FBCA actively engages with the European Union's legislative processes, including the European Commission, Parliament and Council, to advocate for policies that promote sustainable packaging solutions. Through its involvement in key policy files such as the Packaging and Packaging Waste Regulation (PPWR) or the Circular Economy Act, FBCA contributes technical expertise and data-driven insights to support the EU’s ambitious environmental goals. FBCA emphasizes the importance of science-based policymaking, ensuring that regulations create a robust framework for recyclability, sustainability, and circularity. By collaborating closely with the European Commission, FBCA helps shape legislation, advancing innovation and delivering practical, sustainable solutions for the packaging industry while aligning with the EU's broader climate and environmental objectives. Policy Files: ------------- - [Packaging and Packaging Waste Regulation (PPWR)](#1-packaging-and-packaging-waste-regulation) - [Circular Economy Act](#4-circulareconomyact) Packaging and Packaging Waste Regulation (PPWR) ----------------------------------------------- FBCA believes that the success of the Packaging and Packaging Waste Regulation (PPWR) hinges on creating the right enabling conditions for packaging to be collected and then recycled. Without proper collection systems in place, recycling efforts are futile. ![](https://fbcaglobal.com/storage/files/staying-grounded-in-science.svg) Staying grounded in science To achieve this, the Design for Recycling Guidelines ensure that products are designed to be recycled rather than discarded as waste. These guidelines, developed with third-party technical expertise, provide crucial guidance to producers on selecting materials that are compatible with existing recycling processes. By optimizing the recyclability of food and beverage cartons, these guidelines play a key role in advancing a circular economy. While the PPWR mandates the assessment of recyclability through these guidelines, the FBCA insists that it is essential for the regulation to remain grounded in scientific evidence. The PPWR should not prematurely dictate what does or does not hinder recyclability; instead, it must consider economic, environmental, and technical realities. This approach will allow sustainable solutions like food and beverage cartons to continue delivering essential food and beverages to millions of people daily. ![](https://fbcaglobal.com/storage/files/putting-the-ppwr-in-action.svg) Putting the PPWR in action The FBCA urges the PPWR to implement measures that not only benefit society and the environment but also stimulate research and innovation within the packaging and recycling industries. Ensuring the timely adoption of secondary legislation will provide the needed legal certainty for industry investments. This will bring us closer to achieving a truly circular economy. The FBCA looks forward to collaborating with the European Commission, offering industry expertise to develop technically sound Implementing and Delegated Acts that will define the methodologies needed to meet the regulation’s targets. The focus remains on adapting technology and packaging to meet the evolving needs of customers and society while maintaining the agility to respond to new challenges. FBCA is committed to continuing the delivery of low-carbon, circular packaging solutions that ensure the safe transport, storage, and long shelf life of sensitive and perishable products, such as milk and juice, across Europe and beyond. Circular Economy Act -------------------- FBCA sees the Circular Economy Act (CEA) as a key opportunity to strengthen Europe’s circular economy, create a true single market for secondary raw materials, and enhance the EU’s industrial competitiveness and resilience. We believe that harmonised, simplified and digitalised Extended Producer Responsibility (EPR) systems, combined with aligned End-of-Waste (EoW) criteria across Member States, are essential to unlocking investment, facilitating cross-border material flows, and ensuring that valuable resources remain in the economy for as long as possible. The CEA should provide a harmonized legislative framework that supports a circular economy that maximises resource efficiency and keeps materials in productive use. We support policies that enable materials to circulate freely according to market needs and the increased use of sustainably sourced renewable materials as a practical pathway to reducing dependence on fossil-based resources and accelerating Europe’s transition to a more sustainable and competitive economy. - [ fbca-position-circular-economy-act.pdf (PDF, 172 KB) ](https://fbcaglobal.com/storage/files/fbca-position-circular-economy-act.pdf) Contact Us ---------- ### Contact #### Headquarters 250 Avenue Louise, Box 106 1050 Brussels [+ 32 2 504 07 10](tel:+3225040710) ### Media Contact For all media inquiries, please contact #### Andrew GELSTON Senior Communications Manager [+32 477 83 09 84](tel:+32477830984) ### Follow us - [ ![](https://fbcaglobal.com/storage/files/linkedin.svg) LinkedIn ](https://www.linkedin.com/company/FBCAglobal) [Members’ area](https://extranet.fbcaglobal.com/) © 2026 The Food & Beverage Carton Alliance - [ Disclaimer ](https://fbcaglobal.com/disclaimer) - [ Privacy policy ](https://fbcaglobal.com/privacy-policy) - [ Cookie Policy ](https://fbcaglobal.com/cookie-policy) - [ Terms of use ](https://fbcaglobal.com/terms-of-use) Website by [Tilt Factory](https://tiltfactory.com/) [ ![Back to top](https://fbcaglobal.com/build/assets/arrow-white-top-BrWEZQAY.svg) ](#top)