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News & resources
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 Driving Circularity Forward: Tune into Packaging Europe's Podcast with the FBCA and Sebastian Bartels
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9 February 2026

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  ![](https://fbcaglobal.com/storage/files/podcast-2400x1400.jpg?token=89436fd9cf44bc1dd38aa1bc8f547c8a) In this episode, led by Packaging Europe's Elisabeth Skoda, **Director General Sebastian Bartels** takes you inside the Food and Beverage Carton Alliance (FBCA) and the evolving world of circular packaging.

### 🎧 What you’ll learn | [Listen here](https://packagingeurope.com/podcasts/focus-on-food-and-beverage-cartons-with-fbca-director-general-sebastian-bartels/13823.article)

**Sebastian’s global sustainability journey**
 You’ll hear how Sebastian’s experience across mining, manufacturing, logistics, aviation, and global sustainability services shaped his vision for FBCA and its expanding role beyond Europe.

**Why beverage cartons matter**
 Discover why food and beverage cartons - made largely from renewable materials - offer a low‑carbon packaging solution designed for long shelf life and play a vital role in resilient food systems.

**How the Alliance brings the industry together**
 Learn how the FBCA connects producers, recyclers, policymakers, and local partners to strengthen circular systems, support emerging markets, and build food security.

**The scale of beveraage carton use and recycling growth**
 You’ll hear about the **250 billion food and beverage cartons** used globally each year and the significant investments the industry has made in recycling and promoting a circular infrastructure.

**Practical guidance for navigating new regulations**
 Sebastian explains how the FBCA’s [Design for Recycling Guidelines](https://fbcaglobal.com/news-and-resources/resources/liquid-packaging-cartons-design-for-recycling-guidelines) and its certification protocol, [RECY:CHECK](https://fbcaglobal.com/our-focus-areas/recycheck), help producers meet Europe's Packaging and Packaging Waste regulation requirements - tools that evolve as legislation advances, and could inspire similar guidelines and protocols in other regions made for local conditions.

### **🎙️Listen | 25 minutes**

[![](https://fbcaglobal.com/storage/files/18662-48pepodcast-157005.png)](https://packagingeurope.com/podcasts/focus-on-food-and-beverage-cartons-with-fbca-director-general-sebastian-bartels/13823.article)

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